Adgames are highly flexible tools designed to best suit the customer needs.
In most cases, it is possible to provide up to three versions of the same adgame.
Basic version: “sponsored” game with default interface and contents. A specific area will host the company logo or advertisement possibly linked to the customer web-site. This version is suggested especially to provide visitors with a further reason to come back, to publish the game in other web-sites as advertisement or to distribute it as freeware.
Thematic version: thematic game featuring interface and contents purposely designed by/for the customer. It allows the collection of statistical data about the usage of the game. The thematic version is suggested especially as the game has to match the corporate identity or entertain the visitor triggering his/her curiosity towards the contents of the web-site.
The customizable version is the most complete and allows to choose in any moment contents and generic features. Customizable version is suggested especially whenever the adgame has to undergo a constant updating process, using dynamic contents or setting game modes according to the needs.
“On-line” and “off-line” distribution
According to the distibution mode, there are two kinds of adgames: on-line and off-line.
An on-line game can be easily incorporate within a web-site and set to keep the best player records, use the dynamic contents of the web-site or provide statistical data about the way it is used.
Off-line adgames are independent from internet connection and available on user desktops. An off-line adgame is downloadable from a web-site, attached to newspapers and magazines or distributed as gift after a purchase.