An advergame is a promotional videogame: an interactive and compelling communication tool that helps disseminating an advertisement through friend or colleague networks.
This website targets: communication agencies willing to offer their customers an interactive promotional system with a profitable quality/price ratio; corporate marketing departments keen to use an efficient “viral marketing” tool to support their commercial operations; public institutions interested in improving their communication with an amusing and user-friendly device.
According to different needs, the game is provided in default or customized version – in this case, using contents and graphic layouts set by the customer.